GREENER WORLD MEDIA

Joel Makower of Greener World Media on Green Economy Strategies

RECORDED 10/02/2008

“Businesses are entering the green marketplace at breakneck speed,” writes Joel Makower, corporate environmental strategist and author of Strategies for the Green Economy. To keep up with them, tune into this exclusive On Paper Podcast episode, taped live at SustainCommWorld Boston, and hosted by David Crew.

In this special audio presentation, Makower reviews topline messages from his keynote address at The Green Media Show and addresses the question on the minds of many sustainability managers: “How good is good enough?”

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