Bill Hostetter of Discover Magazine

“In order for [a business] to be sustainable, it must be profitable,” comments Bill Hostetter, publisher, DISCOVER magazine.

In this special audio presentation, taped live at SustainCommWorld Boston with host David Crew, Hotstetter discusses media’s role in helping consumers cut through the green noise and truly understand what a sustainable business practice looks like while distilling DISCOVER’s own environmental initiatives helping to improve their bottom line.

William C. Hostetter, a veteran ad-sales executive with nearly 20 years experience, was named Publisher of DISCOVER magazine in September 2007 by Bob Guccione, Jr., CEO of DISCOVER Media LLC.

Hostetter comes to DISCOVER directly from Business Week Magazine, where he served in several capacities since 2002. While there, he developed highly successful national strategies for multiplatform partnerships in print, TV, online and conferences. Prior to joining Business Week, Hostetter was with Golf Magazine Properties (1997-2002) and Southern Living Magazine (1994-1997).

SustainCommWorld is focused on educating communication professionals from corporations, institutions and government agencies about how to develop sustainable green workflows and supply chains to lower their carbon footprint. SustainCommWorld currently produces two major events: The Business of Green Media in cooperation with the Cal Poly Graphic Communication Department and the Graphic Communication Institute at Cal Poly, and The Green Media Show, a conference and expo in Boston.