Bob Langert of McDonald's

Interviewed at Fortune Brainstorm: Green with host Maureen Kedes, Bob Langert, VP of Corporate Responsibility for McDonald’s, discusses the tremendous potential for efficiencies in the restaurant company’s supply chain.

Langert informs listeners of McDonald’s work to reduce packaging waste, and their cooperation with Greenpeace to transform their agricultural practices in the Amazon. “When we can make transformative change in supply chain, and it has a trickle effect to other retailers and suppliers, to me that is a lasting legacy,” says Langert.

Bob joined McDonald's in 1983, with management positions in logistics and packaging purchasing in the 1980’s; and responsibilities for environment, energy management, animal welfare, Ronald McDonald Children's Charities, emerging issues' management, and, most recently, social responsibility in the 90's through today.

As Vice President, Corporate Social Responsibility for McDonald's, Mr. Langert’s responsibilities include:
* Social responsibility efforts, including McDonald’s social responsibility reporting
* Global environmental management systems and issues
* Global supply chain issues (e.g., sustainable agriculture, biotechnology, animal agricultural and animal welfare programs)
* Issues management
* Part of McDonald’s “Balanced, Active Lifestyles” team

Bob earned an MBA from Kellogg School of Management, Northwestern University, Evanston, Illinois; a BA from Lewis University, Romeoville, Illinois, and a BS at Hamburger University.

Once again Earth Day means business. Top environmentally-minded business leaders and the green movement's brightest thinkers will convene in Laguna Niguel, California on April 20-22, 2009 for Fortune magazine's second Brainstorm: GREEN Conference.

Fortune, the world's premier business magazine, is also the quality leader in executive conferences. Extending the magazine's cutting-edge content and exclusive insider access Fortune Conferences bring together the world's business people with government officials and thought leaders. A big-picture focus, innovative formats, peer-level interaction across industries, and attention to detail guarantee a world-class experience for every participant.

A graduate of the Ivy League's Columbia University, Maureen Kedes spent several years as a freelance public relations and advertising writer, and as spokesperson for several major corporations including: Toshiba, Yamaha, Sharp Electronics, Con Agra Foods, and Oxford University Press. Ms. Kedes also worked as a Test Marketing Director at CBS Television and also recently served as Sr. VP of Public Relations at Fortune Broadcasting in West Hollywood.